Does it seem that every year you make New Year’s resolutions that are logical but never pan-out because of reality? I know that at times I do. It seems that this year I’ve noticed several articles focused on how many want to jettison their cable provider (or at least the TV programming portion) for content delivered over the top – via the Internet.

Sounds great, a more diverse selection of content for a lower price. But here’s the rub… make that rubs. Because resolutions are really about changing habits, adjusting the old and adding new, it is not a ‘do it once’ task.

Rub 1:
For the 15 plus years I’ve been around the media & entertainment business studies have shown that people spend a vast majority of their TV viewing time on 10 channels. Whether it was the 75 channel analog era, the 500 plus channel universe of the late 1990, or today’s seemingly unlimited content universe this has remained consistent. Without an external motivator, like cable pricing going to the moon, can people break this deeply ingrained habit?

For Rub 2 go to the full post.