I was thinking about what I would like to write about this week – media analysis (NY Times metered model), business growth acceleration, bridging the gap between strategy and action, strategic financial business analysis, or negotiating. Then, as I was going through my files doing some early spring-cleaning and ran across an article that I penned during the last economic downturn in early 2001 focusing on how one should go about selecting the right clients.

Sounds odd to us right here right now. As anyone currently in business knows you can have an ideal client/customer profile but they pick us, often for reasons that we’ll truly never know. The exponential expansion of an individual’s communication ability (Google, social media, etc.) has inverted the whole 2001 paradigm in less than decade. It’s not push or pull marketing but full immersion branding. Businesses and consumers have shifted from a passive approach toward securing needed assistance, knowledge, and labor to a lean forward and go get exactly what it is you need in the form and fashion that best suits you.  

The business model renaissance

Let’s step back a few paces so we can see the point << read the full article on my main blog >>