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Design…Left Brain Style

Designvalue
Can you measure the value of a business’ design competency? Dr. Peter Zec and Burkhard Jacob believe that one can. They provide a unique perspective for looking at design and business. It’s a good thing too. With the increasing necessity to continuously innovate business leader need to arm themselves with tools and processes that allow them to better understand these risk/reward profiles. Read about this at reddot online.

Good design is good business.
 – Thomas J. Watson Jr., Former President IBM